BLT ConstructionsA modern digital presence, built around the quality of the work.
A website concept for BLT Constructions, a carpentry and construction business in Melbourne’s South Eastern Suburbs. We explored how their own project photography, four core services and a simple enquiry path could come together online.
A website concept designed to show what BLT Constructions could look like online, featured here with the owner’s permission.
BLT on Instagram (opens in a new tab)
Strong type, real work, nothing in the way
Clean typography, strong project imagery and a visual hierarchy designed to keep the work at the centre. A tight Archivo display face sits over BLT’s own deck photography, with a forest and sage palette that picks up the green of their logo.
Palette
- Ink#211F1C
- Charcoal#2A2A26
- Concrete#B3AEA5
- Warm white#F7F5F1
- Sage#9CC5A1
- Forest#2F5F3C
Typography
Built with purpose. Finished with care.
Carpentry, construction and renovation across Melbourne’s South Eastern Suburbs.
A gallery that lets the projects lead
BLT’s photos sit in a filterable gallery (frames, decking, renovations) that opens into a full-screen viewer, so a homeowner can browse the kind of job they are planning.
Four services, each shown with a real job
Lock Up & Fix, Frames, Decking and Renovations each get a numbered card with a photo from BLT’s own work and a plain-English description of what the service covers.
Services in the concept
- Lock Up & Fix
- Frames
- Decking
- Renovations
Built on BLT’s own photos
No stock imagery. Every photo in the concept comes from BLT’s own jobs.
Backyard deck
Deck rebuild, framing stage
Verandah decking
Laundry renovation
An estimator that starts the conversation
A five-step project estimator asks about the type of project and the work involved before anyone picks up the phone, so the first conversation starts with context.
Designed for a thumb, not a mouse
On a phone, services and gallery stack into a single column, and a full-screen menu keeps the quote button and phone number one tap away.
The concept, start to finish
From the full-bleed hero to the dark “A clear approach to the work” band, every section keeps BLT’s own work and a clear next step in view.
Your business could look like this.
We build the concept first, so you can see the direction before deciding whether to move forward.