Apex CarpentryDesign-led, quiet and architectural, like the builds themselves.
A website concept for Apex Carpentry, a residential building business in Auckland. We explored how a calmer, editorial direction could present their new builds, renovations and additions, and make requesting a quote feel natural.
A website concept designed to show what Apex Carpentry could look like online, featured here with the owner’s permission.
Warm paper, timber and a serif with character
Design-led builds across Auckland.
Fraunces headings, warm paper tones and a timber accent give the concept a quieter, more architectural feel. The positioning statement is set large, like a magazine standfirst, before any sales message.
Palette
- Ink#0A0A0A
- Charcoal#2B2A28
- Paper#F7F4EF
- Paper alt#EFE9DF
- Timber#8A5A34
- Timber deep#5E3B1F
Typography
Design-led builds across Auckland.
New builds, renovations, additions, decks and landscaping.
Five services, detail on demand
New builds, renovations, additions, decks and landscaping sit in a numbered accordion beside a large project photo, so the list stays short until someone wants the detail.
Services in the concept
- New Builds
- Renovations
- Additions
- Decks
- Landscaping
The same calm, in one hand
The full-bleed hero, a serif full-screen menu and a floating “Request a Quote” button carry the design onto the phone without losing its pace.
The large phone scrolls down through the concept homepage.
Guidance without the hard sell
A short estimator asks what you’re planning and frames the answer as a starting point for a conversation, not a price. Every gallery photo opens full-screen, with arrows and a counter for browsing.
Real Auckland projects, not stock
The concept is built entirely on Apex’s own project photography.
New build: twin cabins
Villa renovation
Deck and staircase
Framing and trusses
Bathroom vanity
Final direction
Featured work is laid out like a portfolio spread: one large lead image, supporting projects around it, each labelled by type.
Your business could look like this.
We build the concept first, so you can see the direction before deciding whether to move forward.